About Me
Originally from Ohio, I’ve spent the last eight years living in Gainesville working for the University of Florida.
I’m passionate about intentional communication, and I use a balancing act of organization, creativity, and caffeine to effectively reach the right audiences.
When not working or studying, you can find me in reading a good book in a coffee shop, pretending to be a yogi, or desperately trying to suppress the need to say “ope.”
Resume
DownloadHighlights
- Eight years of experience working with graduate programs in higher education
- Five years specifically focused on higher education marketing efforts (lead generation, brand management, conversion tracking)
- Background in concise, effective copywriting
- Working knowledge of Salesforce Sales Cloud, Marketing Cloud and Pardot
- Strengths in organization, strategic and intentional communication, and creative problem-solving
Samples
Event Promotion
Generate applications for GMAT Boot Camps in Gainesville and in South Florida
Direct prospects to custom landing page and form with detailed completion actions
Segmented audiences based on location, activity, and test scores
Salesforce Tracking & Reporting
Campaigns for events to monitor application conversions & organize lead information
Reports that pull from campaigns to evaluate the effectiveness of recruiting initiatives
View bigger picture or zoom in on details
Application Deadline Push
Create sense of urgency
Direct to custom landing page and form with auto-response notifications
Segmented audiences based on location, activity, and test scores
89 form submissions within 24 hours of this email
